# 59
Tools of Trade
Exhibitions are where businesses grow, and exhibitions with distinct identities have better recall.
Description
Client:
Indian Machine Tool Manufacturers’ Association (IMTMA)
Year:
2025 [completed]
Design team:
Nikita Baliga, Satyanand M, John George, Albrin Benedict.
Collaborators:
Collaborator: Anish T P; Print Partners: Mermaid Digital , DOTSCAN, P&I
We were fortunate to design the branding and wayfinding system for IMTEX 2025, the 22nd edition of the machine tools exhibition, which attracts both domestic and international businesses. Our efforts involved creating a consistent visual language, taking cues from the world of tooling and human-machine interaction. The system was thoughtfully planned for different stakeholders (exhibitors, visitors, organizers, VIPs, and emergency personnel) to facilitate their movement to the venue (via metro, bus, taxi, auto, and car) and navigate through it effectively. We are open to public spaces TOO.